Stop letting Fear get in the way of what you want to achieve. Find out how you can conquer fear to get the results you want in your business and personal life.
Here's the deal: advertisement is not marketing. It's like saying you want to have a garden, but you're only willing to plant the flowers. Forget about watering, fertilizer, good soil, weeding and sunshine. You don't need them, right?
For some businesses using direct mail, a common but unfortunate trend by many of the marketers is that they want their messages to do more than they were capable of doing. Get your prospects to take a simple, defined action.